Ford Bronco starts year in dead heat with Jeep Wrangler sales

After decades as America’s dominant off-road vehicle, Jeep Wrangler is seeing Ford Bronco take a big bite out of sales as the highly competitive iconic brands battle for customers.

In January, Ford saw Bronco sales jump 25.5% year over year while Jeep sales dropped 25%.

The Jeep sales lead dwindled from 913 vehicles in November and 470 in December last year to just three in January, according to industry sales data obtained by the Detroit Free Press Thursday.

In January, Ford sold 10,170 Broncos (up from 8,101 a year earlier) compared to 10,173 for Jeep Wrangler (down from 13,556), according to industry sales data.

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